Skift Take

Global potential is big, but offline events/campaigns cost a lot, so NYC's tourism will need to develop digital and social media chops to use all cost-effective channels, something it is lacking for now.

The next mayor will be in the hot seat to continue the substantial growth Mayor Michael Bloomberg has helped orchestrate during his 12-year tenure—which ends Jan. 1, 2014.

From the outset, in 2002, the Bloomberg administration embraced..the tourism industry, partly by increasing the budget of NYC and Company, the official marketing and tourism campaign for the city.

Most visitors to New York City are domestic—making up 79 percent of total visitors, but the experts are saying it’s the global market that is the most untapped…Looking to the emerging international markets, such as Asia and Brazil, will give the next mayor a new, much richer playing field to vie for tourist dollars.

New York is hoping to cash in on the big events bandwagon by hosting the Super Bowl in 2014. While costly to bid for…the event is expected to haul in $550 million for New York and New Jersey.


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Tags: marketing, nyc, tourism

Photo credit: Snowstorm and snowball fight in Times Square, Manhattan, New York. by Dan Nguyen /

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