Articles tagged “marketing”

This is the new battleground for big-ticket destination marketing.

The current site looks to be the humble start of the campaign’s efforts to raise consciousness surrounding the benefits of travel. We’ll be interested to see how the project and its influence fleshes out.

Spirit's latest cheeky marketing ploy is part of a long tradition of references to both pop culture and low-brow tastelessness that the bargain airline seems to excel at.

A number of states are testing new marketing strategies in targeted-city campaigns, and benefitting from the ads that engage visitors in a different and deeper way.

A city-specific campaign is the right place for Arizona to try out its new ‘playful’ marketing approach, but the stretch between the state’s vast night sky and tourism probably wouldn’t cut it on the national stage.

Everplaces is one of the few social travel apps to realize that more than photo and tip-sharing is needed to create a lucrative business, and then act to fill a niche in the travel sector.

Dubai risks losing one of its most lucrative tourism markets due to fear of cultural differences; luckily, a strong branding campaign can go a long way in repairing perceptions about a destination.

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

A booming economy and expanding middle class with a newly disposable income has made China the number one most sought after outbound tourism market in the world.

Las Vegas has created a character to personify its city that is drastically different from the flashy gambler most Americans would imagine. The city is hoping new visitors will think of it a bit more like Las Vegasdotcom, the man: approachable, non-threatening, and liked by everybody.