First Free Story (1 of 3)Join Skift Pro
Turkish Airlines‘s wildly popular video ad featuring LA Lakers basketball player Kobe Bryant and Argentine soccer star Lionel Messi has crossed the 100 million mark on YouTube.
As of Tuesday morning, the ad had been viewed 101,566,283 times.
The video ad was viewed more than any other travel ad created in 2012, including Air New Zealand’s Hobbit-themed safety briefing with just over 10 million views. It is the 6th most-watched travel ad ever online, according to Visible Measures.
The video was deemed a viral success from the start after racking up more than 4 million views just one day after it was posted to YouTube on December 6.