The Dubai Department of Tourism & Commerce Marketing has appointed independent travel PR agency Limelight to manage its UK PR account.

The UK is currently the third largest source market in the world for visits to Dubai, where global tourist numbers totalled over nine million visitors in 2011.

Limelight’s remit will include raising Dubai’s profile as a tourism and commerce destination in the UK and Ireland amid media reports of British tourists falling foul of the emirate’s decency laws.

Photo Credit: A tourist on a camel ride in the desert. Flickr