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Everplaces is one of the few social travel apps to realize that more than photo and tip-sharing is needed to create a lucrative business, and then act to fill a niche in the travel sector.

It’s common knowledge by now that the online world is moving to mobile, and this is especially true for travel content, as tourists and business travelers rely on smartphones and tablets for relevant information on the go.

According to the ITB World Travel Monitor, 40 percent of people currently get destination information from their mobile device and 34 percent make mobile bookings.

Everplaces, a “Pinterest for the real world,” as described by Fast Company, is launching a new technology today that builds promotional iOS apps for travel companies, from hotels to DMOs, in a matter of hours.

Everplaces, which is currently used in 90 countries, is an as app that allows users to keep track of their favorite places by adding restaurants, bars, and galleries from the web or Google MyMaps. Users can then add notes and photos to remember the spot in the future.

Everplaces for business‘s fully-branded promotional app costs $7,500 a year and is built within in a couple hours once text and images are chosen. All the content must be original and most are topical guides focused on a certain theme throughout a city.

“If a company can get something with its brand name down onto someone’s phone, it has an opening for a long-term relationship as they will remember it and can find it again,” explains Everplaces CEO Tine Thygesen.

Among the first to use Everplace’s services are Wonderful Copenhagen, which created topical guide highlighting Royal monuments around the city, and the British trade organization UKTI, which made an app that identifies its international offices.

Everplaces also offers co-branded apps individual bloggers and travelers that want to turn their online content into a mobile app for a reduced price.


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Tags: apps, ios, marketing

Photo credit: Three examples of branded and co-branded app created by Everplaces. Screenshot / App Store

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