Skift Take

The current site looks to be the humble start of the campaign’s efforts to raise consciousness surrounding the benefits of travel. We’ll be interested to see how the project and its influence fleshes out.

It’s pretty safe to say that all Americans are in favor of growing economies, profitable businesses providing meaningful jobs, and healthy happy families.

According to the U.S. Travel Association, a national, non-profit organization representing the travel industry, travel is at the core of all those.

The “voice of the U.S. travel industry” is launching a multiyear, multimillion-dollar campaign called the Travel Effect that advocates Americans getting out and traveling more. (A philosophy we, here at Skift, fully support.)

The campaign takes a three-pronged approach by using news and industry reports to showcase how travel affects the economy, businesses, and individuals.

Currently on the site, there are articles posted from outside sources like Huffington Post and Harvard Business Review, as well as an interactive map showing how travel impacts the economy of every state. Travel Effect’s first research report of 2013, a study on the correlations between travel and relationship, is scheduled to be released in February.

Obviously, the primary objective of the campaign is boost the economy through travel to and throughout the United States, but it also touches on some very real points about the health benefits and happiness that come from travel.

The launch video below explains the general goals of the campaign: “It’s time our industry proves the very real and practical benefits of travel through a comprehensive multiyear campaign. We’ll connect the dots. We’ll engage those who travel and those who influence travel. We’ll move people to move.”


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Tags: marketing, tourism, usa

Photo credit: Travel Effect is a multiyear, multimillion-dollar campaign launched by the U.S. Travel Association.

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