Articles tagged “marketing”

It's definitely creative, but the agency runs the risk of consumers overlooking the images having grown accustomed to an onslaught of advertising.

Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.

Is Facebook's reputation as a marketing vehicle for travel brands in jeopardy? It looks like Facebook's advertising challenges go beyond monetizing mobile -- Google can capture a traveler in shopping mode, but that's harder for Facebook to do.

The video's smart use of technology will stir up wanderlust in even the most grounded of viewers and surely be one of the best travel ads launched this holiday season.

Denver continued to promote itself as a young active city even after its marijuana legalization vote, which would make Portland the first U.S. city to turn its laid-back attitude about drugs into an official marketing campaign.

The cruise industry has taken a hard hit in U.S. and European markets recently, which could have some influence on survey respondents' intentions to cruise. However, there is still a sizable UK market of first-time cruisers on whom companies should be focusing their marketing efforts.

California's new ad focuses on accomplished Californians outside of the well-known celebrities and appeals to visitors' desires to visit a place that makes them want to achieve more, or just feel famous for a few days.

One of Expedia's answers to Booking.com is the Expedia Traveler Preference Program, giving consumers the choice to prepay for a hotel (merchant model) or pay at the hotel (an agency model like Booking.com's). Booking.com's sole use of the agency model gives it a speed advantage as the merchant model is more complicated when signing on and retaining hotels.

This might be one the first times ever that a country DMO (destination marketing organization) is spending so much money to sponsor a sports team, all in the name of promoting tourism.