Articles tagged “marketing”

As consumers use online and mobile tools to jump across all kind of industry-defined value chains, loyalty programs are becoming outdated and need a wholesale rethink.

This is the first we've seen of a tourism board getting truly digital savvy in its marketing efforts in an attempt to take its message mainstream, and could be the first in a new tourism ad trend.

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

A booming economy and expanding middle class with a newly disposable income has made China the number one most sought after outbound tourism market in the world.

Las Vegas has created a character to personify its city that is drastically different from the flashy gambler most Americans would imagine. The city is hoping new visitors will think of it a bit more like Las Vegasdotcom, the man: approachable, non-threatening, and liked by everybody.

Our "favorite" cliche is "Chinese don’t really plan their trips" and "Chinese eat quickly."

Colombia’s public image still suffers from its violent past and even if it repairs its public image, outdated transportation infrastructure and a lack of tourism leadership may limit the country’s ability to take advantage of its natural resources.

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.