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Articles tagged “maps”

Media and PR

China’s Mapping Boom — Digital Travel Marketing News

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

Jeremy Kressman, Skift | 7 years ago

SkiftX

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.

Dennis Schaal, Skift | 8 years ago

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

Online Travel

Visit Faroe Islands Creates ‘Sheep View’ Because Google Street View is a No-Show

Visit Faroe Islands sees its lack of Google Street View as a hindrance to tourism, so the tourism bureau is making its own "Sheep View." Even if the technology doesn't work perfectly, the project itself is getting attention and might boost tourism anyway.

Sarah Enelow, Skift | 8 years ago

Visit Faroe Islands Creates ‘Sheep View’ Because Google Street View is a No-Show

Ground Transport

Report: Uber Is Bidding for Nokia’s Here Mapping Unit

Very smart move by Uber to take control of its ability to navigate destinations without relying on others.

Jason Clampet, Skift | 9 years ago

Report: Uber Is Bidding for Nokia’s Here Mapping Unit

Online Travel

All the Apple Watch Travel Apps Ready for Launch

Travel tricks coming soon to a wrist near you.

Jason Clampet, Skift | 9 years ago

All the Apple Watch Travel Apps Ready for Launch

Online Travel

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Google positions itself as a key influencer in how people perceive destinations and where they decide to visit. The trekker program capturing these hard-to-reach places will likely make them more approachable to tourists.

Dan Peltier, Skift | 9 years ago

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Online Travel

Google Maps Gets Deeper Into Las Vegas With 360-Degree Views

Today travelers want to feel like they've already been to a destination before they've set foot on the ground so they're comfortable, and Google Maps Business View has real potential for destinations to help convince trip-planners a visit is worth it.

Dan Peltier, Skift | 10 years ago

Google Maps Gets Deeper Into Las Vegas With 360-Degree Views

Tourism

The Print Tourist Maps That Apps Can’t Kill

Mobile maps are great for navigating from point A to B, but don't give travelers a sense of place quite like a large printed map. High demand at visitor centers suggests tourists are looking for information and context before exploring on their own.

Samantha Shankman, Skift | 10 years ago

The Print Tourist Maps That Apps Can’t Kill

Online Travel

Andaz Integrates Personalized City Guides Into Its Guests’ Local Experience

It's no longer enough to provide a bed and shower in upscale urban markets, hotels have to create a brand that ties into the local culture and positions itself as gateway to discovering it.

Samantha Shankman, Skift | 10 years ago

Andaz Integrates Personalized City Guides Into Its Guests’ Local Experience

Tourism

Using Mobile to Connect With the New Silent Traveler

Among the value propositions that stand to place local discovery at the head of the pack for mobile-first consumers, curation is certainly part of the equation.

James O'Brien, Skift | 10 years ago

Using Mobile to Connect With the New Silent Traveler