Articles tagged “maps”

Announcements

Calling Travel’s Future Without Fear Then and Now on Skift’s 9th Anniversary

When we officially launched Skift on July 30, 2012, we couldn't have envisioned the insanity and tragedy of 2020 and 2021. But we got through it as a company, and much of the global travel industry, licking its wounds, has likewise proved to be as adaptable as the circumstances demand.

Calling Travel’s Future Without Fear Then and Now on Skift’s 9th Anniversary

Online Travel

Google Maps to Alert Users About Pandemic-Related Travel Restrictions

One more sign of how Google Maps aspires to be a superapp for travel.

Google Maps to Alert Users About Pandemic-Related Travel Restrictions

Online Travel

Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive

Consumers in the West reach almost reflexively for the Google Maps app as the service becomes a nearly ubiquitous utility despite a dearth of messaging and payments. Whether it evolves into the next superapp may depend on whether users really want a do-everything app and the mood of regulators seeking to break up big tech.

Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive

Airlines

Apple Maps Adds Airport Terminal Guide for Travelers

Built-in maps of airport terminals are certainly useful for iPhone users. But this new feature has a long way to go in terms of airports included and the granularity of information available, before it becomes a mainstay for frequent travelers.

Apple Maps Adds Airport Terminal Guide for Travelers

Online Travel

How the iPhone Changed the Way We Travel for Better or Worse

The hardware and evolving software on the iPhone removed friction for travelers in immeasurable ways. It also created friction. The iPhone beckons us whenever we have an idle moment, forcing us to miss some of the things that make travel, particularly solo travel, so beautiful.

How the iPhone Changed the Way We Travel for Better or Worse

Media and PR

National Geographic’s New TV Direction — Digital Marketing News This Week

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

National Geographic’s New TV Direction — Digital Marketing News This Week

Media and PR

China’s Mapping Boom — Digital Travel Marketing News

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

China’s Mapping Boom — Digital Travel Marketing News

SkiftX

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

Online Travel

Visit Faroe Islands Creates ‘Sheep View’ Because Google Street View is a No-Show

Visit Faroe Islands sees its lack of Google Street View as a hindrance to tourism, so the tourism bureau is making its own "Sheep View." Even if the technology doesn't work perfectly, the project itself is getting attention and might boost tourism anyway.

Visit Faroe Islands Creates ‘Sheep View’ Because Google Street View is a No-Show

Online Travel

What It’s Like to Go Offline With Google Maps

Google Maps still provides a basic value when travelers aren't connected to the internet if they download city maps before they arrive and use GPS-based navigation.

What It’s Like to Go Offline With Google Maps