Airbnb's Newest Influencer Is .... CEO Brian Chesky
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Dennis' Online Travel Briefing
Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.Airbnb co-founder and CEO Brian Chesky hasn't been shy in the past about acknowledging that public relations, and a torrent of resultant press stories have been instrumental in building the Airbnb brand — and he's wasting no time proceeding with that formula in 2022.
Chesky, who has roughly 405,000 Twitter followers, tweeted Tuesday that he will be living in Airbnb properties throughout the year, moving to another city or town every few weeks, in a bid to highlight the "decentralization of living," where millions of Airbnb guests he predicted will head abroad or otherwise away from home to live and work in 2022.
From July through December 2021, 20 percent of nights booked through Airbnb were for stays of one month or longer, Chesky tweeted, and stays of one week or lo
