Tom Lowry

Latest Stories

Skift Meetings

Tulum Takes Flight as an Incentive Destination

Tulum, a popular incentive destination, now has an airport. The Felipe Carrillo Puerto International Airport is open, with five daily domestic flights and numerous international routes coming soon.

Tulum Takes Flight as an Incentive Destination

Skift Meetings

Destination Brief: Poland Emerges as Event Industry Powerhouse

With industrial buildings transformed into state-of-the-art venues, a growing reputation as the “Silicon Valley of Europe,” and a blossoming tourism industry, discover why Poland is becoming a first choice for event and meeting planners worldwide.

Destination Brief: Poland Emerges as Event Industry Powerhouse

Skift Meetings

The Legality and Ethics of Outboarding 

Attendee outboarding during events and conferences has been all but condemned by industry associations that paint it as an unethical act, but is it just an attempt to protect an investment in an event against an otherwise legal activity?

The Legality and Ethics of Outboarding 

Skift Meetings

Getting the Best Deal on Outside AV

Having the right strategy can help you sidestep price gouging and get the best deal on essential AV production and support.

Getting the Best Deal on Outside AV

Skift Meetings

The Drive to Innovate Live Marketing

Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections.

The Drive to Innovate Live Marketing

Skift Meetings

Sustainability Key to Winter Olympics Destination Selection

Sustainability and building a lasting legacy through the use of existing venues signals to the reshaping of the election process for future host destinations of the Winter Olympic and Paralympic games.

Sustainability Key to Winter Olympics Destination Selection

Skift Meetings

Denver Earns Coveted Sustainability Recognition

Visit Denver is the first destination organization to achieve the Event Industry Council’s highest sustainability event standards ranking. This certification casts those who just greenwash aside and spotlights those doing the work.

Denver Earns Coveted Sustainability Recognition

Skift Meetings

IBTM Asia Pacific Launches as Aussies and Kiwis Skip Out of IBTM World

In an industry where presence is everything, key destinations conspicuously duck out of IBTM World as parent company RX shifts its gaze to the tantalizing markets of Asia Pacific.

IBTM Asia Pacific Launches as Aussies and Kiwis Skip Out of IBTM World

Skift Meetings

Video: How Urban Expansion and Renewal Deliver Event Excellence

Urban expansion presents a golden opportunity for smart city planning that benefits both events and the local community. Find out how Phoenix has become a shining example of urban renewal with its updated transportation infrastructure, new research hubs, high-tech manufacturing, and collaborative sustainability initiatives.

Video: How Urban Expansion and Renewal Deliver Event Excellence

Skift Meetings

Janet Dell Makes History as Freeman’s First Female CEO

In its 96-year history, Freeman has never been led by a woman, but that is about to change. On July 1, Janet Dell takes the helm and will oversee one of the largest event companies in the world.

Janet Dell Makes History as Freeman’s First Female CEO