Tom Lowry

Latest Stories

Skift Meetings

14 Ways to Upgrade Your Awards Program

Your awards program could benefit from a refresh to stay competitive and relevant. Here are 14 ways to help revitalize it.

3 hours ago
14 Ways to Upgrade Your Awards Program

Skift Meetings

How to Level Up Your Sales Kickoffs

Sales kickoffs (SKOs) start the engine for a productive year. Securing the right technology partner can ensure they reach their maximum potential and drive growth.

7 hours ago
How to Level Up Your Sales Kickoffs

Skift Meetings

Rethinking Next-Gen Events

For an event to be memorable for younger-generation attendees, it must be meaningful and authentic—not just creative.

1 day ago
Rethinking Next-Gen Events

Skift Meetings

The Neverending Fam Scammer Nightmare

As long as there have been fams, there have been fam scammers. They’re a costly nuisance that the industry can’t seem to get under control.

4 days ago
The Neverending Fam Scammer Nightmare

Skift Meetings

Beyond the Mocktail: 10 Planners Share Their Favorite Healthy Alternatives

Mocktails have been getting a bad rap lately because of all that sugar. Here are some creative alternatives for non-drinking attendees, from kombucha kegs to a water sommelier.

5 days ago
Beyond the Mocktail: 10 Planners Share Their Favorite Healthy Alternatives

Skift Meetings

Cvent’s Spending Streak Continues with Splash Acquisition

Cvent has acquired event marketing technology company Splash, the event technology giant’s fourth acquisition this year.

6 days ago
Cvent’s Spending Streak Continues with Splash Acquisition

Skift Meetings

Nationwide Hotel Strike Impacts Meeting Groups

More than 9,000 hotel workers in nine U.S. cities were on strike over Labor Day weekend disrupting group events. Continued strikes are imminent.

7 days ago
Nationwide Hotel Strike Impacts Meeting Groups

Skift Meetings

How the 2024 Election Could Impact the Meetings Industry

The U.S. presidential election is just one of more than 50 national elections happening worldwide in 2024, which will almost certainly impact the meetings industry. There's plenty to consider based on previous administrations' policies on some of the most contentious topics on the political agenda.

1 week ago
How the 2024 Election Could Impact the Meetings Industry

Skift Meetings

14 Meeting Pros Share Their Best Packing Tips

Who better to ask for packing tips than meeting planners who are constantly on the road? From the 5-4-3-2-1 rule to a portable Nespresso machine, they have all the tricks.

2 weeks ago
14 Meeting Pros Share Their Best Packing Tips

Skift Meetings

All This Talk About Planner Stress is Stressing Us Out

Could we be making our jobs more stressful by constantly talking about how stressful they are? Some experts say yes, and there’s even a term for it.

2 weeks ago
All This Talk About Planner Stress is Stressing Us Out