Luxury Travel

Tourism organizations usually jump on anything that can bring luxury tourists to a city or area, and the Western & Southern Open tennis tournament is no exception.

Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.

Size isn't everything. And tiny luxury homes have some big advantages over larger, fancier properties.

While secondary cities are having their moments, rural regions remain largely undiscovered by higher-end tourists. That's partly because of a lack of quality accommodations. But thanks to the recent tiny home phenomenon, even remote areas can attract visitors looking for something different.

Another week, another non-traditional luxury destination. This time it’s Newfoundland and Labrador, which is using its natural assets to try and boost tourism.

Travel advisors serving the top end of the market these days are seeing an influx of clients with newly made fortunes eager to spend some of it on dream vacations. Satisfying their demands takes ingenuity and is redefining the nature of luxury travel.

The best advice for destinations large and small as they embark upon marketing campaigns — keep it real. The efforts of isolated, iceberg-laden Newfoundland and Labrador is proof that going with the authenticity "floe" can melt the hearts of potential visitors.

Ultra-wealthy travelers are growing in number, and many are willing to pay for expertise in fulfilling their champagne wishes and caviar dreams. However, serving these clients, especially the newly rich, can put advisors to the test.

We don't let the old definition of luxury hold us back. The Faroe Islands' remoteness and isolation make it a really interesting spot for the modern, high-end traveler.

When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter.