The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Over the last couple of weeks we’ve featured destinations that, while not truly luxurious, are in keeping with how we define high-end travel in 2019. Today we’ve got another atypical example for you.
Tiny homes, shipping containers, and RVs are a long way from the grand palatial properties that for many are still synonymous with luxury travel. But they can be just as desirable for wealthy tourists, especially those looking to get away from the city.
— Patrick Whyte, Europe Editor
6 Looks at Luxury
When Luxury Goes Small: While secondary and tertiary cities are having their moments in the sun, rural regions remain largely undiscovered by higher-end tourists. In part, that’s because of a lack of quality accommodations. But thanks to the recent tiny home phenomenon, even remote areas can attract visitors looking for something a little (with an emphasis on little) different.
What Retailer Muji Gets Right With Its New Flagship Hotel in Tokyo: More travelers want a lower price point without sacrificing aesthetics and vibe. Much can be learned from Muji’s example in Tokyo, particularly the product integration and room design.
Virgin Atlantic Refreshes Business Class for Newest Airbus Jets: Virgin Atlantic has had a reputation for cool since the 1980s. But here’s the reality: In recent years, Virgin has been a lot like most airlines. We’ll see if this new cabin helps the airline get its swagger back.
Vista Global Buys Uber-Style Private Jet App: Vista is getting bigger as more and more companies realize it’s way easier to rent a jet rather than own one outright. Now, this most recent acquisition makes booking seats even easier, but who knows if it will catch on with luxury travelers.
Is Accor the Next Starwood? What’s Next for Hotel Mergers: Accor as a takeover target? Stranger things have happened. (Anbang, anyone?) No matter what transpires in hospitality going forward, though, it’s clear that consolidation is here to stay.
The Super Rich Are Creating New Opportunities for Travel Advisors: Ultra-wealthy travelers are growing in number, and many are willing to pay for expertise in fulfilling their champagne wishes and caviar dreams. However, serving these clients, especially the newly rich, can put advisors to the test.
Skift Europe Editor Patrick Whyte [firstname.lastname@example.org] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.