Going With the Floe: Iceberg Tourism Heats Up
Photo Credit: Kayaker with iceberg off Quirpon Island Western, Newfoundland. Icebergs are a big tourist draw. Newfoundland and Labrador Tourism
Skift Take
Another week, another non-traditional luxury destination. This time it’s Newfoundland and Labrador, which is using its natural assets to try and boost tourism.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
We brought you last week the tale of the Faroe Islands and how the destination was using its remoteness as a hook to bring in tourists. Now we have another story of a destination turning what could be a weakness into a strength.
Remember folks, at Skift New Luxury we're not afraid to go beyond the usual high-end hotels and resorts. Newfoundland and Labrador is anything but traditional, and the tourist board's award-winning campaigns surrounding icebergs have helped
