Using Sports to Entice High-Spending Visitors
Photo Credit: One of the courts at the Lindner Family Tennis Center. The venue hosts the Western & Southern Open. Cincinnati USA / Cliff Turrell
Skift Take
Tourism organizations usually jump on anything that can bring luxury tourists to a city or area, and the Western & Southern Open tennis tournament is no exception.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Cincinnati isn't well-known as a luxury destination, but every year, tennis fans — who are some of the biggest spenders in sports — descend on the city for the Western & Southern Open.
It's not unusual for places to do well out of events, but in some cases they have the ability to shift perceptions and bring in different types of visitors, and Cincinnati is a great example.
For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.
— Patrick
