Using Sports to Entice High-Spending Visitors


Skift Take

Tourism organizations usually jump on anything that can bring luxury tourists to a city or area, and the Western & Southern Open tennis tournament is no exception.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Cincinnati isn't well-known as a luxury destination, but every year, tennis fans — who are some of the biggest spenders in sports — descend on the city for the Western & Southern Open. It's not unusual for places to do well out of events, but in some cases they have the ability to shift perceptions and bring in different types of visitors, and Cincinnati is a great example. For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte. — Patrick