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Articles tagged “influencers”

Tourism

Rebounding Egypt Offers New Opportunities for Enterprising Tour Guides

E-commerce is unlocking new opportunities for travel and tourism gurus in Egypt and the Middle East. Local entrepreneurs are attempting to capitalize on the convenience of having an online business, but filling the gap for much-needed niche tourism services can be difficult to accomplish in a highly competitive market.

Reem Abdellatif, Skift | 4 years ago

Rebounding Egypt Offers New Opportunities for Enterprising Tour Guides
Free Read

Media and PR

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

CrowdRiff + Skift | 5 years ago

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Online Travel

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

Dennis Schaal, Skift | 5 years ago

Online Travel

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

Dennis Schaal, Skift | 6 years ago

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Online Travel

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.

Dan Peltier, Skift | 6 years ago

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Airlines

The Calculated Faux Marketing of Premium Air Travel

The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.

Colin Nagy, Skift | 6 years ago

The Calculated Faux Marketing of Premium Air Travel

Tourism

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.

Andrew Sheivachman, Skift | 7 years ago

Media and PR

It’s Time to Rethink the Travel Instagram Aesthetic

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

Colin Nagy, Skift | 7 years ago

It’s Time to Rethink the Travel Instagram Aesthetic

Online Travel

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Larger influencers are still important to channeling a brand's messaging and casting a wide net, though localized micro-influencers with more niche followings often do better jobs at inspiring conversations among communities that travelers can more easily identify with.

Dan Peltier, Skift | 8 years ago

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Media and PR

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

Grant Martin, Skift | 8 years ago

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes