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Articles tagged “influencers”

Online Travel

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

Dan Peltier, Skift | 8 years ago

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

SkiftX

Travel Brands Need to Rethink Their Influencer Relationships

Brands need to re-evaluate their approach to influencers, ensuring there’s strategy and business results from the blind payouts.

Colin Nagy, Skift | 9 years ago

Travel Brands Need to Rethink Their Influencer Relationships

Media and PR

5 Smart Tourism Boards on Their Favorite Instagram Influencers

Instagram is the wild west of inspirational campaigns.

Joyce Manalo, Skift | 9 years ago

5 Smart Tourism Boards on Their Favorite Instagram Influencers

Media and PR

Yahoo Mixes Travel Bloggers and Tumblr in a Content Experiment

On one hand, Yahoo is getting the milk for free, and on the other they're paying for the cow full-time.

Joyce Manalo, Skift | 9 years ago

Yahoo Mixes Travel Bloggers and Tumblr in a Content Experiment