Articles tagged “iceland”

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.

This confirms U.S. travelers want something different when exploring Europe, and increasingly they're venturing to countries not known as tourism hotbeds. It's also noteworthy Chinese travelers follow this trend too, since they're still a relatively immature market looking to check off Europe's famous sites.

This is why the travel brands should think more about targeting groups of friends: because it is so much fun, gives the destination a youthful vibe, and keeps it fresh as a brand.

It's been said that airports are the doorways to a destination and that's nowhere more true than in Iceland where the number of first-time visitors and transfer passengers are skyrocketing, giving the airport the opportunity to welcome and woo tourists.

Living and learning about the global megatrends we write about daily on Skift -- that was the main reason why we went to Iceland. It is the perfect crucible for a crash course in the changing global business of leisure travel.

Iceland's economy is increasingly reliant on tourism and it only makes sense that the primary carrier bringing visitors there also tout the destination's attractions.

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

To the average viewer, the movie is a nice tale on the joys of travel. But any marketing or travel professional will see destination marketing at its most motivational best.

Pinterest's list of travel destinations represents where travelers wish to go while lists of check-ins and photos from other social networks show where they've gone. The difference in the types of places on each lists highlights the differences in travelers' fantasies and realities.

Trendline: smaller destinations in Europe will continue to grow, especially economies that have gone through the financial crisis and come out better on the other end. Hence Iceland and Latvia, among others.