Skift Take

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.

We’ve been pretty bullish on drone videos over this year, and this breathtaking video from Iceland below will show you why.

Over the last few years as video tools have been democratized and Iceland has concurrently become a very popular destination, there is no shortage of videos showing the dramatic landscape of the country.

But aerial videos, enabled by low cost drones, are unleashing a new perspective on this landscape, and shows the creative possibilities of using them for travel brands as well.

This video below, by landscape/travel photographer Elia Locardi, shows how. More details on what went behind filming this video, on Fstoppers.

Our previous posts on drone videos in travel:

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Tags: drones, iceland, marketing

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