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Articles tagged “iceland”

Tourism

8 Questions for Iceland on Its Bold Plan to Reopen by June 15

Iceland says it is ready to accommodate growing travel interest it has been tracking on social media and on search engines the last few weeks. It's counting on its wide-open spaces to help visitors feel at ease. The world has its eyes on this reopening.

Tourism

Is India the New China for Tourist-Hungry Destinations?

India is becoming the boat that lifts Asia-Pacific destinations that have become too dependent on China outbound travel, which is sputtering. Australia is a good example of this.

Is India the New China for Tourist-Hungry Destinations?

Overtourism

The Rise and Fall of Iceland’s Tourism Miracle

Life has changed for Icelanders as the country's tourism industry faces a slump. While many are looking at the change as an opportunity to reassess their business, the widespread decline of tourism across the country presents intractable problems.

The Rise and Fall of Iceland’s Tourism Miracle

Tourism

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Tourism pledges are commonly thought of as a way to improve visitor behavior. But done right, they can also potentially help attract a desirable kind of traveler: one who cares about the environment as much as locals.

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Media and PR

What Local News Tells Us About Overtourism: New Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

What Local News Tells Us About Overtourism: New Skift Research

Media and PR

What Locals Feel About Overtourism: A Skift Research Report

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

What Locals Feel About Overtourism: A Skift Research Report

Tourism

Why Iceland’s Tourism Boom May Finally Be Over

Tourism grew to one-third of Iceland's economy in 2015, boosting the country's dependency on the sector. But things are likely changing, and it's unclear what comes next.

Why Iceland’s Tourism Boom May Finally Be Over

Airlines

Icelandair to Buy Rival Wow Air

This looks like a marriage of convenience for the carriers. Both are struggling, as is the wider Icelandic tourism industry. We'll have to wait and see whether one is better than two.

Icelandair to Buy Rival Wow Air

Airlines

Icelandair Struggles Despite a Hot Local Tourism Market

Iceland should be a good air market right now. But increased competitive capacity is putting major pressure on Icelandair. The carrier's new CEO is going to have to find a way to get the airline back on track.

Icelandair Struggles Despite a Hot Local Tourism Market

Overtourism

Video: Iceland Denies Overtourism as Europe Searches for Solutions

Iceland doesn't believe it's overrun with tourists but it's also been proactive in managing tourism growth. That's in sharp contrast to many other destinations only focused on higher numbers with no long-term game plans.

Video: Iceland Denies Overtourism as Europe Searches for Solutions