Blue Lagoon Is Rebounding Amid Iceland Tourism Slowdown
Skift Take
Despite repeated closures caused by the volcano, Blue Lagoon has seen a recovery in its guest bookings, but safety remains a tourist concern.
Blue Lagoon has been experiencing a recovery in guest bookings after repeated closures due to volcanic activity in southwest Iceland.
Occupancy for the Retreat Hotel, Blue Lagoon's luxury resort, in September and October at the retreat stood around 70% , which was in line with last year’s numbers, said Siggi Thorsteinsson, head of brand, business development, design & construction for Blue Lagoon. Occupancy in the summer was also in line with last year.
“If we could just be running business next year exactly like now, we are basically rebounded and be 5% more than in 2023,” said Thorsteinsson.
