Has "Millennial mindset" just become a euphemism for "smart" and "decent" these days? Either way, it's welcome, especially when it comes to hotel design.
Lifestyle brands get all the love, but in the case of InterContinental Hotels Group, its six-decade old Holiday Inn brand family is the group's growth engine.
This campaign has all the right buzzwords -- Tumblr, sharing, and stories -- but are these things going to make a new traveler consider Holiday Inn for the first time?
InterContinental-owned Holiday Inn isn't ever likely to start an airline of its own, but it is great to see the possibilities of a hospitality brand in the largest sense of that phrase.
While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.