Holiday Inn Is Fueling InterContinental Hotels’ Growth
Photo Credit: Holiday Inn Toronto Downtown Centre, Canada's largest Holiday Inn. InterContinental Hotels Group
Skift Take
Lifestyle brands get all the love, but in the case of InterContinental Hotels Group, its six-decade old Holiday Inn brand family is the group's growth engine.
In the global hotel industry, it's all about lifestyle brands and boutique hotels, right?
Wrong. Or at least that's not what's taking place at the InterContinental Hotels Group, where the mid-market and 62-year-old Holiday Inn brand family is spearheading the chain's growth.
Sure, IHG opened its first two EVEN properties, part of the new lifestyle wellness brand, in Norwalk, Connecticut, and Rockville, Maryland, in
