Holiday Inn Tries to Tell Its Story on Tumblr in a New Brand Campaign
Photo Credit: Holiday Inn's new "Journey To Extraordinary" campaign shows the diversity of guests who stay at the hotel every day. Holiday Inn
Skift Take
This campaign has all the right buzzwords -- Tumblr, sharing, and stories -- but are these things going to make a new traveler consider Holiday Inn for the first time?
Millions of people have stayed at Holiday Inn, but those guests probably don’t know who’s staying in the room next to them.
And while that's not necessarily a bad thing, the hotel’s new digital-first brand campaign, “Journey to Extraordinary,” works to fix this and showcase the diversity of guests who walk through Holiday Inns around the world each day.
Maurice Cooper, vice president of Holiday Inn Brand, Americas tells Skift that keeping guests’ stories at the center of its new marketing strategy is the k
