Under Barr, IHG shook off years of brand cobwebs and expanded its portfolio. Like Barr, Maalouf comes into the CEO role with years of brand experience that can serve him well.
IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.
Holiday Inn Express is still the bread and butter at IHG, but newer brands like Avid and Voco are vaulting up the charts to account more for future expansion at the company.
IHG isn’t expanding at the rate of some of its competitors. The company’s review process of poorly performing Holiday Inn and Crowne Plaza properties can’t end soon enough.
The pandemic nosedive in business helped IHG accelerate its plan to cut a few bad apples from the Holiday Inn and Crowne Plaza network. More trimming is likely to boost brand quality and — just as important — get back to 2019 levels of record growth.
Another day, another pandemic-born hotel investment group. But Olive Tree Hotels & Resorts is after a type of hotel product not many investors crave, which could provide more of an open playing field.
What distress? The $6 billion price tag on Extended Stay America is a result of its real estate and durable customer base. Period. That is why it is significantly outpacing the rest of the hotel industry during the pandemic.
InterContinental Hotels Group aims to use its new reservations system from Amadeus to set and shift rates based on customer preferences and spending habits. But the move will eventually force the company to throw away its rulebook on how to maximize revenue.
InterContinental Hotels' work with IHG Concerto, an all-in-one hotel tech solution for hotel owners, is just one example of how the chain is strengthening its business while improving relations with hotel owners. Our latest research report shows just how IHG is looking to be a smarter, better hotel company that is well-positioned for the future.