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Articles tagged “holiday inn”

Hotels

InterContinental Hotels CEO on Free Wi-Fi, Bleisure Travel and Brand Power

Thank god one hotel CEO has recognized that free Wi-Fi isn't too much to grant those guests who've shared a bit of loyalty.

InterContinental Hotels CEO on Free Wi-Fi, Bleisure Travel and Brand Power

Airlines

If A Famous Hotel Brand Were to Start An Airline: Holiday Inn Airlines

InterContinental-owned Holiday Inn isn't ever likely to start an airline of its own, but it is great to see the possibilities of a hospitality brand in the largest sense of that phrase.

If A Famous Hotel Brand Were to Start An Airline: Holiday Inn Airlines

Airlines

The Birth of Loyalty: How American Airlines Changed Travel Marketing

While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.

The Birth of Loyalty: How American Airlines Changed Travel Marketing

Hotels

Holiday Inn Express Reinvents Stay Smart Campaign for a Digital Audience

Stay Smart 2.0 is a fascinating case study on how advertising has changed over the past decade and what it takes for hotel brands to adapt and stay relevant in a digitally driven world.

Holiday Inn Express Reinvents Stay Smart Campaign for a Digital Audience

Business Travel

Hotel chains warms to the cool factor to woo millennials

Hotel brands such as Holiday Inn Express and Marriott would do well to focus less on marketing and more on actually transforming their properties into facilities that would better appeal to hipper, business travelers.

Hotels

Holiday Inn Express claimed to be used as “black jail” by Chinese government to detain petitioners

It's one thing for a Holiday Inn Express in suburban U.S. to deal with transients breaking the law by cooking up meth on a coffee maker and another for the brand to deal with a state-sponsored kidnappings in a country where they're eager to grown.

Holiday Inn Express claimed to be used as “black jail” by Chinese government to detain petitioners

Business Travel

Holiday Inn celebrates 60 years with launch of varied marketing campaign

Holiday Inn will need branding beyond comfort to draw guests, which is why IHG is also working on a mobile check-in platform and assigning employees to specifically assist business travelers in 2013.

Holiday Inn celebrates 60 years with launch of varied marketing campaign

Hotels

Happy birthday Holiday Inn! Only two years until you get the AARP rate in your own hotels

From Tennessee back roads to Chinese mountains, the McDonalds of the hotel industry democratized hotel travel and continues to grow today, thanks to a $1 billion facelift in 2007.