Holiday Inn’s New Look Was Designed for the Millennial Mindset


Skift Take

Has "Millennial mindset" just become a euphemism for "smart" and "decent" these days? Either way, it's welcome, especially when it comes to hotel design.

The newly opened 153-room Holiday Inn Hotel & Suites Bellingham in Bellingham, Washington is the first Holiday Inn to show off the brand's new H4 guest room design. The design emphasizes flexibility above all. A "welcome nook" for guests to hang their coat, drop their keys, and plug in their devices, just as they would near an entryway or mud room in their own homes, is included, and there is also a new room type called the King Bed with Comfort Hideaway. This room has a trundle-style bed that can double as a sofa during the day and transform into two