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Articles tagged “google”

Tour Operators

Viator Bets on Boosting Brand Awareness in Experiences Market

Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.

Viator Bets on Boosting Brand Awareness in Experiences Market

Airlines

Ryanair and ‘Pirate’ Online Travel Agencies in Skirmish Over Flight Bookings

Booking.com can argue that it doesn't used banned screen-scraping to access Ryanair flights. Meanwhile, Google, "an honest/transparent OTA," can do no wrong in Ryanair's eyes.

Ryanair and ‘Pirate’ Online Travel Agencies in Skirmish Over Flight Bookings

Online Travel

Connection in the Age of AI with Google’s Head of Travel Sales

Listen in for a discussion about AI and its impact on the travel industry and why marketers should team up with the technology rather than fight against it.

Connection in the Age of AI with Google’s Head of Travel Sales

Airlines

Skift Research’s 5 Favorite Charts of 2023

While we're sure your parents love all their children equally, for our analysts, there’s always a data story that stands out.

Skift Research’s 5 Favorite Charts of 2023

Online Travel

Travel Companies Laid Off Thousands in 2023 — See Which Ones

The short-term rental sector is growing, but property managers have been having a hard time as supply has outpaced demand.

Travel Companies Laid Off Thousands in 2023 — See Which Ones

Online Travel

Vietnam Was Most Googled Tourist Destination for Indians in 2023: India Report

After a three-year hiatus due to the pandemic, this renewed enthusiasm for global exploration signifies a triumphant comeback for travel enthusiasts.

Vietnam Was Most Googled Tourist Destination for Indians in 2023: India Report

Tourism

Travel Businesses Must Focus on Simplifying Sustainable Choices

Ensuring sustainable travel is accessible and uncomplicated is a primary goal for travel businesses like Google, Intrepid Travel, and Kerten Hospitality, looking to reduce the burden of climate change on the consumer and the planet.

Travel Businesses Must Focus on Simplifying Sustainable Choices

Online Travel

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

Travel Technology

Ask Skift: What Are the Major Trends in Travel Tech?

The use of technology in the travel industry has continued to boom in recent years, and here's a look at some of the biggest tech trends in travel.

Ask Skift: What Are the Major Trends in Travel Tech?

Travel Technology

Google Bard’s Gemini Upgrade: We Tested it for Travel

The updated version of Bard did well with some travel tasks, particularly finding flight options, but its answers still need to be taken with a grain of salt.

Google Bard’s Gemini Upgrade: We Tested it for Travel