Articles tagged “google”

Travel companies aren’t facing a new AI gatekeeper — they’re facing several. Now the infrastructure is being built across Amazon, Meta, and Google, and each works differently. 

On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down where AI is actually reshaping travel and why booking may not…

Live translation now works on any smartphone with any earbuds. One of travel's oldest frictions — not speaking the language — is becoming less of a barrier. 

Google just shipped new commerce tools for retail. The travel industry is watching — and some developers aren't waiting for an invitation.

Airlines used to control baggage tracking. Now passengers do. SITA is wiring that shift directly into the industry’s recovery system.

Booking Holdings could survive hotel chains switching allegiances to the LLMs. But how long would it take for independent hotels to likewise jump ship?

AI booking platforms could become the new gatekeepers of travel demand. Wyndham is among the hotel groups plugging in their inventory and hoping to capture bookings at a lower cost than through OTAs.

IHG’s AI strategy isn’t about chatbots. It’s about making sure its hotels are structured, searchable, and integrated enough to survive the shift from links to answers.

Agentic AI will likely access APIs to compare pricing. But those queries would have severe limitations and will ultimately require more rigorous solutions to ensure a deal is really a deal.

Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution.