Articles tagged “google”

Agentic AI will likely access APIs to compare pricing. But those queries would have severe limitations and will ultimately require more rigorous solutions to ensure a deal is really a deal.

Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution.

Marriott is the first major hotel to publicly discuss its work with Google on its upcoming agentic AI travel booking tool. But it raises more questions than answers — especially whether AI Mode offers in-chat checkout for partners and link-outs for everyone else.

Google’s AI search is changing how travelers find trips. The booking tools aren’t here yet, but the traffic dynamics are already shifting — and the rules for capturing demand are shifting with them.

Google is stitching its AI search features into a single workflow. For some users, that means a smarter, more personalized experience, with AI that shapes responses based on real travel preferences without leaving search.

Apple is reportedly turning a Gemini-powered Siri into a new full-time chatbot. How Apple structures developer access may determine whether it becomes relevant for travel booking.

Google says AI is reshaping how travelers discover trip options, from keywords to photos and reviews. Traditional search, it says, still plays a role closer to booking.

Embedding Gemini in Siri moves Google closer to the moment of intent — but Apple’s privacy architecture could cap how far that intelligence can act. Travel may be the clearest test of those limits.

Google is laying new groundwork for AI-driven checkout. The underlying architecture can also handle more complex transactions, it says, putting travel squarely in its sights. 

Google is expanding its experiences' advertising business, heightening competition among online travel agencies and the attractions themselves.