Hotel Wellness Investments Surge: Latest Data on Best Performers

Hotels increasingly consider wellness investments as travelers’ expectations evolve, but what trends are rising, and which services are the most profitable after accounting for everything?

Hotels with wellness offerings saw healthy growth in 2023, according to the Wellness Real Estate Report 2024 by RLA Global, with statistical support from HotStats. Skift got an exclusive first look at the report, which provides a rare quantification of hotel wellness.

For context, Skift also reviewed a Wednesday report by Gregory Miller, a vice president at Truist Securities, and the leading investment banking analyst covering the intersection of wellness and hotels.

We also spoke to David Gutstadt, who was recruited by Equinox Fitness and the Related Companies to oversee the development of Equinox Hotels. We asked him and his business partner, Amanda Potter, about what they see as opportunities for hotels in wellness.

Here are key takeaways from RLA's Wellness Real Estate Report 2024, which defines wellness as encompassing hotel gyms and resort spas as well as meditation, yoga classes, adventure activities, healthful food offerings, and cosmetic or medical care.