Articles tagged “family travel”

Sabbatical travel is in the spotlight, but is a year-long trip around the globe feasible for a family? A couple? Two travel advisors set out for a string of faraway places, showing clients and friends that it can be done.

The future of luxury family travel is sustainable, eco-friendly adventures. Luxury properties would be wise to think about how they can appeal to this environmentally-conscious set of travelers.

"Skip-gen" travel involving grandparents and grandchildren is an important market for travel advisors to pay attention to. Not only are grandparents more active these days, many see travel as a rare bonding opportunity with grandchildren.

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

What appear to be simple marketing schemes are in fact thoughtful curations that have the double effect of attracting new customers and, if executed correctly, their return. Happy children mean happy parents and there's no better way to secure another booking.

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

For most families, travel is a huge investment of both time and money. With many business travelers utilizing loyalty points earned while traveling for business, savvy hotels are adapting to cater to business travelers, leisure travelers, and their families.

Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

While automatically seating families together onboard U.S. airplanes sounds good in theory, it will be next to impossible to implement because of the nature of how airlines assign seats and charge for preferred access to their best seats based on yield management.