Articles tagged “family travel”

Family travel has moved beyond the theme park and the chicken finger to become just as interesting as every other type of travel.

Multigenerational travel isn't going anywhere — except up, and fast. What started to take shape in the 1990s has given way to one of most talked-about travel trends, and many hotels are marketing to, and making changes, to connect this growing traveler base.

Family travel is one of the fastest growing segments in travel yet many brands don't focus on families at all or don't understand their needs. These charts offer a window into the minds of families planning travel during this time of growth in that space.

Despite the growing practice of business travelers combining business and leisure travel and bringing their families on business trips, hotels and resorts still aren't widely marketing these kinds of experiences, instead largely showing travelers the business and leisure aspects of a property and letting them put two and two together.

It's clear that organizations such as the Family Travel Association are needed to promote the rising family travel market. But the association needs to do it the right way by aggregating content showing the reality of family travel, and also emphasizing to publications that families matter.