What Luxury Family Travel Looks Like in 2020
Photo Credit: The Resort at Paws Up is one of many properties that offers eco-friendly, family-oriented activities like E-bike rides through the snow. Gen Z is increasingly influencing green travel trends by influencing their families' purchase decisions. The Resort at Paws Up
Skift Take
The future of luxury family travel is sustainable, eco-friendly adventures. Luxury properties would be wise to think about how they can appeal to this environmentally-conscious set of travelers.
Getting the whole gang together for a family trip is no easy feat. But what should be easy in 2020? Finding a luxury property that appeals to each generation's travel wants.
Not only is multigenerational travel still on the rise within the luxury space, but now the up-and-coming Gen Z is starting to help shape how families vacation — and hotels are taking note.
According to Skift research, Gen Z wants more sustainable travel — preferring to stay at properties that care about conservation and have plenty of outdoor activities, like nature walks and stargazing. Many luxury hotels are all too happy to offer these experiences, especially if it makes guests book return trips.
While Gen Z isn't footing much of th
