Articles tagged “facebook”

Travelers need to be better informed about how they can advantage of shopping at airport terminals.

Are visual-based social media platforms being leveraged enough by U.S. destination marketing organizations? We think they could do better.

Visit Dallas tapped into basic motivators like civic pride and creative expression to drive serious increases in social media reach, providing an attractive benefit/cost ratio for the cash-strapped bureau.

This is one aviation geek that everyone can love.

The 3.7 million tourists headed to Brazil for the World Cup is far less than those that visit during Carnival season, making most fears about Brazil's lack of preparation overblown.

A picture is worth 1,000 words. A Facebook Album is worth "talking about." Don't hesitate, ask your fans to share their prized travel photos, it's a win-win proposition.

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Facebook's "Likes" and "Talking About" data do not paint a full picture on content efforts. It is also important to look at its ratio to benchmark effectiveness.

Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.

The world is a fascinating place and brands that continue to touch and inspire will be rewarded.