What the LEGO Pilot Can Teach Us About Aviation, Travel and Social Media

The LEGO Pilot has built a considerable fan base on social media thanks to his clever series of "selfies" depicting his everyday life as an international pilot on Twitter, Instagram, and Facebook since he started sharing his adventures in March of this year. We wanted to get to know the LEGO Pilot better, understand what made him take to the skies and the web with his miniature perspective on the life of an aviator. The LEGO Pilot was happy to answer our questions, even the tough ones. As Skift is the only travel intelligence site in the world with a resident writer in LEGO's home-base, we thought we'd ask LEGO what they thought of this too. What we learned from LEGO reveals how effectively (or ineffectively) even the largest brands in the world manage their social media engagement. But first, here's a transcript of our conversation with the LEGO Pilot. Skift: What was your motivation for taking off with the LEGO Pilot on Social Media? LEGO Pilot: It was actually a LEG