Articles tagged “facebook”

Is Facebook's reputation as a marketing vehicle for travel brands in jeopardy? It looks like Facebook's advertising challenges go beyond monetizing mobile -- Google can capture a traveler in shopping mode, but that's harder for Facebook to do.

Facebook, Twitter, and other social sources are now looked upon as legit travel information sources, while TripAdvisor lords over us all.

Airports, as miserable as they are in the overall travel experience these days, continue to be a place to show off, and social media outlets like Facebook are perfect venues for that.

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

There is smart use of technology at hotels, and then there are gimmicks. The line between the two are thin, and party-central Ibiza is the perfect venue to indulge on the either spectrum of these.

Hilton’s sponsorship of high-profile events helped catapult the visibility of its social profile, but country-specific pages were the key to reaching the hotel’s target demographics.

Facebook remains the number one platform for trip sharing, which means it continues to be the best place for inspiration and tips. Sour startups can point out that this data is only applicable to visitors who’ve been to Australia, but it’s an extrapolation we’re willing to learn from.

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.