Articles tagged “facebook”

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

Carnival received an enormous outpouring of customer comments – both positive and negative – over the past week, but it could have been more proactive in its responses and updates given the visibility of the situation.

Many travel companies are removing Facebook booking apps after discovering that a conversational soft-sell in social media often is more effective than in-your-face reservations apps.

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.

Facebook already made life difficult for social travel startups, but its latest move into local discovery will run into the same problem as its wannabe competitors did: The functionality is limited by the quality and tastes of your social graph.

Interesting to note is the almost zero correlation between what top local searches are on Google trends (more utility searches from locals) versus what tourists are checking into on Facebook in those same countries.

The hiring doesn't mean that Facebook will be getting into travel transactions any time soon, but it does want to fine-tune its message to the travel industry.

Los Angeles is the first U.S. city tourism board to reach 1 million fans on Facebook, but it’s too early to tell if Likes, which don't always translate into purchases, will lead to an increase in incoming visitors.

Kaufer's comments about TripAdvisor's wait-and-see attitude about Facebook should give pause to other travel brands throwing so much money into their Facebook efforts.