Visit Dallas tapped into basic motivators like civic pride and creative expression to drive serious increases in social media reach, providing an attractive benefit/cost ratio for the cash-strapped bureau.
Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.
Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.
Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."
Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.
Seven out of the 10 most popular places are sports stadiums or theme parks making the U.S. list significantly less diverse than the global list of top attractions. It is a clear sign of where Americans' travel priorities lie.
The list is a diverse set of attractions from theme parks and sports stadiums to museums and outdoor sites that shows the breadth of the global tourism industry.