Digital Marketing Archives

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Online Travel

New eBook: How to Keep Your Visitor Guide Relevant to Today’s Traveler

When it comes to creating a visitor guide that stands out, there are a number of do's and don’ts destination marketers should keep in mind.

CrowdRiff + Skift | 6 years ago

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Media and PR

What Travel Agents Need to Do to Capture and Keep Millennial Attention

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

Signature Travel Network + Skift | 6 years ago

Online Travel

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

Sean O'Neill, Skift | 6 years ago

Business Travel

What Travel Can Learn From Luxury Fashion’s Digital Trials

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

Samantha Shankman, Skift | 6 years ago

Online Travel

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Public companies rarely take on projects where the benefits may not appear for years to come. So kudos to Trivago for risking that with its marketing tools for hotels. That said, the effort is still a risk.

Sean O'Neill, Skift | 7 years ago

SkiftX

Building a Mobile Path to Purchase — Digital Marketing News This Week

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.