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Articles tagged “Digital Marketing”

Media and PR

This Week in Digital Travel Marketing: Era of the Selfie Stick, Personalization Problems and More

All of this week's top digital marketing news, summed up in one place.

Jeremy Kressman, Skift | 9 years ago

This Week in Digital Travel Marketing: Era of the Selfie Stick, Personalization Problems and More

Media and PR

Digital Travel Marketing This Week: Expedia’s Loyalty Program, Digital Ad Effectiveness and More

For a look at all the marketing stories that caught our eye this week, keep reading below.

Jeremy Kressman, Skift | 9 years ago

Digital Travel Marketing This Week: Expedia’s Loyalty Program, Digital Ad Effectiveness and More

Media and PR

Digital Travel Marketing This Week: In-Room Tech, Virtual Reality and More

For a look at all the marketing stories that caught our eye this week, keep reading below.

Jeremy Kressman, Skift | 9 years ago

Digital Travel Marketing This Week: In-Room Tech, Virtual Reality and More
Free Read

Partnerships

How Visual Social Media Marketing Engages Chinese Travelers

When it comes to travel and Chinese social media, Dragon Trail was the first to market with local services and solutions. Adapting to the ever changing internet and social media landscape in China, Dragon Trail helps a growing number of global travel brands increase brand awareness, develop customer relationships, and generate sales.

Dragon Trail + Skift | 10 years ago

How Visual Social Media Marketing Engages Chinese Travelers

SkiftX

What Travel Marketers Can Learn From New Orleans’ Move to Digital Marketing

New Orleans managed to triple its impressions with a relatively small budget by finding their target visitors where they already looked online and by investing in quality content that engaged and piqued the interest of those travelers.

Samantha Shankman, Skift | 10 years ago

What Travel Marketers Can Learn From New Orleans’ Move to Digital Marketing

Hotels

Stock Market-Bound La Quinta Getting More Digital, But Phone Calls Still Rule

Kudos to La Quinta for its 2012 launch of LQ Instant Hold, which enables guests using smartphones to hold a room for up to four hours by just entering a phone number with no other inputting required. It's part of La Quinta's digital and mobile push, both of which appear to be working.

Dennis Schaal, Skift | 10 years ago

Hotels

Marriott International Wants to Turn Employees Into Content Creators

Creating content is one of the biggest challenges brands face today. Marriott's strategy of looking inward for inspiration -- from employee stories to more graphic press releases -- is a strong starting point for any company looking to better engage and connect with customers online.

Samantha Shankman, Skift | 10 years ago

Marriott International Wants to Turn Employees Into Content Creators

Announcements

Building Successful Digital Marketing Campaigns for Hospitality and Tourism Brands

With so many digital marketing players in the travel space, and so much growth in digital ad spend, hotels and DMOs are challenged with deciding how to best align their online campaigns with mountains of big data.

Greg Oates, Skift | 10 years ago

Building Successful Digital Marketing Campaigns for Hospitality and Tourism Brands