Articles tagged “Digital Marketing”

Tourism

Tourism Advertising Finds New Value With Streaming TV

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars.

Tourism Advertising Finds New Value With Streaming TV

News Blog

Private Equity-Backed Cendyn Names New CEO to Lead Hotel Tech Company

Cendyn, a software company that offers customer relationship management, digital marketing, and operations tools to hotels, has hired a new chief executive.  The company said Monday that Jack Blaha has taken the role for the Florida-based company. He replaces Tim Sullivan, who had started as CEO in June 2020, a year after the company gained…

News Blog

Accor Subsidiary D-Edge Acquires Digital Marketing Company to Expand Services

The hotel tech services company owned by hotel giant Accor is strengthening its offerings through the acquisition of a digital marketing agency.  Accor-owned D-Edge said this week that it has acquired Equaero, a Paris company that uses a proprietary software platform for marketing campaign tracking and reporting.  Equaero is now a wholly owned subsidiary of…

Online Travel

The 10 Best Designed Tourism Websites in the World 2022

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

The 10 Best Designed Tourism Websites in the World 2022

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination Marketers Must Evolve in 2022 in These 5 Areas

Tourism

Destination Marketing Outlook 2022: New Skift Research

Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial internal changes focusing on stakeholder engagement, targeted marketing, and sustainability initiatives. It is to be seen if the changes contribute to continual recovery and growth.

Destination Marketing Outlook 2022: New Skift Research

Online Travel

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Online Travel

How Apple’s New Privacy Effort Will Impact Travel Marketing

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

How Apple’s New Privacy Effort Will Impact Travel Marketing