Articles tagged “Digital Marketing”

How Today’s Destination Marketers Need to Evolve: Skift Research

How Today’s Destination Marketers Need to Evolve: Skift Research

Meghan Carty, Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

5 days ago

New Research Report: Destination Marketing Trends 2018

New Research Report: Destination Marketing Trends 2018

Meghan Carty, Skift Research

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

2 weeks ago

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sean O'Neill, Skift

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

2 months ago

Sponsored
New eBook: How to Keep Your Visitor Guide Relevant to Today’s Traveler

New eBook: How to Keep Your Visitor Guide Relevant to Today’s Traveler

CrowdRiff + Skift

When it comes to creating a visitor guide that stands out, there are a number of do's and don’ts destination marketers should keep in mind.

4 months ago

Sponsored
What Travel Agents Need to Do to Capture and Keep Millennial Attention 

What Travel Agents Need to Do to Capture and Keep Millennial Attention 

Signature Travel Network + Skift

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

6 months ago

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Sean O'Neill, Skift

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

7 months ago

What Travel Can Learn From Luxury Fashion’s Digital Trials

What Travel Can Learn From Luxury Fashion’s Digital Trials

Samantha Shankman, Skift

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

7 months ago

U.S. National Parks Spotlight Their 101st Anniversary With Marketing Campaign

U.S. National Parks Spotlight Their 101st Anniversary With Marketing Campaign

Beth J. Harpaz, Associated Press

It's a cute campaign theme to tie the 101st anniversary of the U.S. National Parks system to a theme of an introductory Parks 101. The earnestness is appropriate for the parks and the target audience.

10 months ago

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Sean O'Neill, Skift

Public companies rarely take on projects where the benefits may not appear for years to come. So kudos to Trivago for risking that with its marketing tools for hotels. That said, the effort is still a risk.

11 months ago

Building a Mobile Path to Purchase — Digital Marketing News This Week

Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann, Skift

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

1 year ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

1 year ago

The Airline Industry’s Tech Problem — Digital Marketing News This Week

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Jeremy Kressmann, Skift

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

1 year ago