Articles tagged “Digital Marketing”

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What Travel Agents Need to Do to Capture and Keep Millennial Attention 

What Travel Agents Need to Do to Capture and Keep Millennial Attention 

Signature Travel Network + Skift

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

1 month ago

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Sean O'Neill, Skift

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

2 months ago

What Travel Can Learn From Luxury Fashion’s Digital Trials

What Travel Can Learn From Luxury Fashion’s Digital Trials

Samantha Shankman, Skift

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

2 months ago

U.S. National Parks Spotlight Their 101st Anniversary With Marketing Campaign

U.S. National Parks Spotlight Their 101st Anniversary With Marketing Campaign

Beth J. Harpaz, Associated Press

It's a cute campaign theme to tie the 101st anniversary of the U.S. National Parks system to a theme of an introductory Parks 101. The earnestness is appropriate for the parks and the target audience.

5 months ago

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Sean O'Neill, Skift

Public companies rarely take on projects where the benefits may not appear for years to come. So kudos to Trivago for risking that with its marketing tools for hotels. That said, the effort is still a risk.

6 months ago

Building a Mobile Path to Purchase — Digital Marketing News This Week

Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann, Skift

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

9 months ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

9 months ago

The Airline Industry’s Tech Problem — Digital Marketing News This Week

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Jeremy Kressmann, Skift

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

9 months ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Jeremy Kressmann, Skift

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

10 months ago

How Will the Travel Industry Use AI? — Digital Marketing News This Week

How Will the Travel Industry Use AI? — Digital Marketing News This Week

Jeremy Kressmann, Skift

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

10 months ago

Effective Outreach in China — Digital Marketing News This Week

Effective Outreach in China — Digital Marketing News This Week

Jeremy Kressmann, Skift

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

10 months ago

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Jeremy Kressmann, Skift

Travel brands need to check that their digital effort is in sync with their offline service.

10 months ago