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Articles tagged “Digital Marketing”

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

Jeremy Kressman, Skift

The travel industry was among the earliest pioneers of online commerce. As Cyber Monday grows in importance for online retailers, it's only natural that more travel marketers are looking to capitalize on all the deal-making.

3 days ago

What Airbnb Trips Means for Airlines — Digital Marketing News This Week

What Airbnb Trips Means for Airlines — Digital Marketing News This Week

Jeremy Kressman, Skift

For now, Airbnb Trips is mostly a threat to the tours and activities sector. But it's not much of a stretch to imagine the service evolving into a full-blown online travel agency in the near future.

1 week ago

Cracking the Travel Booking Code — Digital Marketing News

Cracking the Travel Booking Code — Digital Marketing News

Jeremy Kressman, Skift

Search advertising continues to dominate travel ad budgets because it's extremely effective at converting shoppers into buyers. But new research on travelers' "path to purchase" suggests travel marketers should question this assumption, finding that earlier stages of the booking process may be equally influential.

3 weeks ago

The Evolution of the Like Button — Digital Marketing News This Week

The Evolution of the Like Button — Digital Marketing News This Week

Jeremy Kressmann, Skift

"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.

4 weeks ago

Travel’s Social Commerce Future — Digital Marketing News This Week

Travel’s Social Commerce Future — Digital Marketing News This Week

Jeremy Kressmann, Skift

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

1 month ago

Launching SkiftEDU Premium Webinars: Insights In An Hour From Industry Experts

Launching SkiftEDU Premium Webinars: Insights In An Hour From Industry Experts

Rafat Ali, Skift

SkiftEDU is adding another resource for the smarter travel marketer: Premium Webinars. Learn how to take your email marketing to the next level in our first live webinar on Nov 22.

1 month ago

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Jeremy Kressman, Skift

Cross-device marketing remains a complicated, but necessary, task for today's travel marketers. Thankfully, there are more tools and better methods available to do it than ever before.

1 month ago

The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

Jeremy Kressmann, Skift

There are 400 million Chinese millennials. For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind.

2 months ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

2 months ago

Help Define the Future of Travel: Take Our 2016 Digital Transformation Survey

Help Define the Future of Travel: Take Our 2016 Digital Transformation Survey

Luke Bujarski, Skift

Agility and speed in adapting to a rapidly changing digital world will define tomorrow's competitive landscape in travel. Take our survey to understand the big questions now facing the industry.

3 months ago

Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Jeremy Kressman, Skift

Lots of "likes" and "shares" look good in a marketing campaign reports. But did they lead to meaningful actions by the audience? It's time for social media metrics to get more scrutiny from travel marketers.

3 months ago

How to Do Social Customer Service Right — Digital Marketing News This Week

How to Do Social Customer Service Right — Digital Marketing News This Week

Jeremy Kressman, Skift

Social media is becoming big business. If you need proof, just look at American Airlines, which is devoting millions of dollars to making sure travelers say good things about them online.

3 months ago