Articles tagged “Digital Marketing”

Luxury Brands Strive to Improve Messaging for Chinese Market

Luxury Brands Strive to Improve Messaging for Chinese Market

Samantha Shankman, Skift

Luxury brands today are designing stories for global citizens, but telling those stories in different markets requires more than a different app — it's about delivering a message that resonates with the core brand and the local culture that they're speaking to.

2 months ago

Skiftx Original
Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

SkiftX

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

4 months ago

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New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

CrowdRiff + Skift

Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.

4 months ago

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Sean O'Neill, Skift

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

4 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

11 months ago

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Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Epsilon-Conversant + Skift

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

1 year ago

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Sean O'Neill, Skift

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

1 year ago

How Today’s Destination Marketers Need to Evolve: Skift Research

How Today’s Destination Marketers Need to Evolve: Skift Research

Meghan Carty, Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

2 years ago

New Research Report: Destination Marketing Trends 2018

New Research Report: Destination Marketing Trends 2018

Meghan Carty, Skift Research

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

2 years ago

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sean O'Neill, Skift

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

2 years ago

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New eBook: How to Keep Your Visitor Guide Relevant to Today’s Traveler

New eBook: How to Keep Your Visitor Guide Relevant to Today’s Traveler

CrowdRiff + Skift

When it comes to creating a visitor guide that stands out, there are a number of do's and don’ts destination marketers should keep in mind.

2 years ago

Sponsored
What Travel Agents Need to Do to Capture and Keep Millennial Attention 

What Travel Agents Need to Do to Capture and Keep Millennial Attention 

Signature Travel Network + Skift

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

2 years ago