Digital Marketing Archives

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Hotels

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Cendyn + Skift | 1 month ago

Travel Technology

Sojern Lays Off 20% of Staff to ‘Reduce Expenses’

This is the third travel tech company that has completed a layoff in the past month.

Justin Dawes | 4 months ago

Hotels

Effective Hotel Marketing in the Digital Age: New Skift Research

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Saniya Zanpure | 10 months ago

Cruises

Lindblad Taps Next-Gen Digital Marketing to Fill Cruise Ships

Lindblad Expeditions, which operates small ships with adventurous themes, is seeing traction with savvier digital marketing. But it's taking time for the company to get back in the black.

Dawit Habtemariam | 12 months ago

Tourism

Tourism Advertising Finds New Value With Streaming TV

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars.

Dawit Habtemariam | 1 year ago

News Blog

Private Equity-Backed Cendyn Names New CEO to Lead Hotel Tech Company

Cendyn, a software company that offers customer relationship management, digital marketing, and operations tools to hotels, has hired a new chief executive. The company said Monday that Jack Blaha has taken the role for the Florida-based company. He replaces Tim Sullivan, who had started as CEO in June 2020, a year after the company gained…

Justin Dawes | 1 year ago

News Blog

Accor Subsidiary D-Edge Acquires Digital Marketing Company to Expand Services

The hotel tech services company owned by hotel giant Accor is strengthening its offerings through the acquisition of a digital marketing agency. Accor-owned D-Edge said this week that it has acquired Equaero, a Paris company that uses a proprietary software platform for marketing campaign tracking and reporting. Equaero is now a wholly owned subsidiary of…

Justin Dawes | 1 year ago

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Travel Technology

Why is Streaming TV Important for Travel Advertisers?

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Amazon Ads + Skift | 2 years ago

Online Travel

The 10 Best Designed Tourism Websites in the World 2022

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha | 2 years ago