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Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

Uber, Lyft, and their rivals aren't just disrupting the taxi industry. The companies have set a new standard of service that all brands in the travel industry are being forced to imitate, whether they're ready or not.

Airbnb Appeals to Advertisers – Digital Marketing News This Week

Branded Airbnb rooms? As the accommodations-sharing startup faces increasing regulatory scrutiny on its other lines of business, maybe it's not such a crazy idea after all.

The Impact of Sports Tourism – Digital Marketing News This Week

Even if the Rio Olympics isn't going as planned, sports tourism spending is big business. More travel agents and tourism boards seem to be waking up the fact that money is no object when it comes to fans' favorite teams.

Is the App Goldrush Over? – Digital Marketing News This Week

Convincing consumers to download branded travel apps was an uphill battle even when apps on smartphones were still a novelty. Now that the market has reached saturation, it's only going to get more difficult.

AI and the Future of Flight Search – Digital Marketing News This Week

Will artificially intelligent flight search tools finally put an end to the ceaseless "what's best time to buy a plane ticket?" questions? We can only hope.

The Travel Industry’s Drone Dilemma – Digital Marketing News This Week

There's obvious safety and privacy reasons to limit widespread use of drones at popular tourist sites. But perhaps there's a way these robotic flying machines, if used responsibly, can still inspire and excite travelers' imaginations.

The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News

As companies as wide-ranging as the railroad industry to Facebook have realized, if you control the infrastructure other companies need to deliver their products, you win. As many travel brands now realize, APIs are that infrastructure for the internet.