Today, we’re publishing a new eBook by CrowdRiff, “How to Keep Your Visitor Guide Relevant to Today’s Traveler,” which explores key insights and trends to help destination marketing organizations create visitor guides that are memorable, inspiring, and engaging to potential travelers.

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A visitor guide gives potential travelers the information, resources, and inspiration they need to choose your destination and start planning their trip. But a visitor guide can often get lost in the shuffle given the massive number of traveler resources out there. Creating a visitor guide that wows travelers can help ensure that it won’t get buried in the sea of information travelers now have at their fingertips.

After comparing and analyzing more than 50 DMO visitor guides from all across North America, CrowdRriff uncovered a number of common trends — both positive and negative — as well as insights and action items to help update your visitor guide. They’ve put their findings into an eBook.

The eBook identifies:

● Key areas where DMO visitor guides can improve their guidebooks
● Ideas to inspire your next visitor guide
● Top DMO visitor guide picks
● Examples and photos from engaging visitor guides
● Actionable do’s and don’ts for creating standout visitor guides

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This content was created collaboratively by CrowdRiff and Skift’s branded content studio, SkiftX.