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Articles tagged “destination marketing organizations”

Tourism

Tourism Marketing Is Evolving Quickly With These New Priorities

Developing more innovative and stable sources of funding remains critical for this important, expanded destination management role to succeed. Some DMOs are on it, but many more continue to rely primarily on hotel bed taxes. Is the rapid return of travel dampening the sense of urgency?

Lebawit Lily Girma | 3 years ago

Tourism Marketing Is Evolving Quickly With These New Priorities

Airlines

Air Canada Will Match Perks of U.S. Frequent Flyers to Boost Tourism

Destination Canada is behind the promotion, giving away points to entice Americans to visit. Expect an imminent counterattack from U.S. carriers.

Allison Lampert, Reuters | 3 years ago

Tourism

Destinations Put Aside Old Rivalries With New Combined Marketing

This new "friends not rivals" approach to marketing destinations might just get more traction from today's changed traveler.

Lebawit Lily Girma, Skift | 3 years ago

Destinations Put Aside Old Rivalries With New Combined Marketing
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Tourism

Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

CrowdRiff + Skift | 3 years ago

Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery
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SkiftX

Houston’s New Attractions Are Equipping It for the Return of In-Person Meetings

A proactive stance throughout the pandemic has landed Houston with a bumper H2 2021 of in-person events, a suite of new attractions, and high hopes for the future of meetings and conventions in the city.

Houston First Corporation + Skift | 3 years ago

Houston’s New Attractions Are Equipping It for the Return of In-Person Meetings

Tourism

Visit Britain CEO Optimistic on a Vaccine-Driven Summer Travel Rebound

If rapid vaccinations stay on track, the head of Britain's tourism arm expects a brighter summer ahead, including pent-up demand for Bridgerton tours. But the recovery for inbound international travel will be slower.

Lebawit Lily Girma, Skift | 3 years ago

Visit Britain CEO Optimistic on a Vaccine-Driven Summer Travel Rebound

Tourism

A Funding Crisis at Destinations Spurs New Tourism Marketing Models

Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

Lebawit Lily Girma, Skift | 3 years ago

A Funding Crisis at Destinations Spurs New Tourism Marketing Models

SkiftX

Meet the Local Scientist Using 3D Computer Vision to Attract Visitors to Québec City

Jean-Francois Lalonde, an associate professor at Université Laval in Québec City, studies computer vision and artificial intelligence. He’s also playing a leading role in attracting and hosting events within Canada’s technology sector.

Skift | 3 years ago

Meet the Local Scientist Using 3D Computer Vision to Attract Visitors to Québec City
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SkiftX

Reinventing the Destination Management Organization Through Innovation and Collaboration

Quick adaptation and innovation have been essential to Houston’s response to Covid-19, through new events, initiatives and technology. With Houston First Corporation on the comms, the problem of Covid-19 went from crippling to simply a new way of being.

Houston First Corporation + Skift | 3 years ago

Reinventing the Destination Management Organization Through Innovation and Collaboration

SkiftX

Meet the Leading Voice of Maritime Canada’s “Ocean Economy”

Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

Skift | 4 years ago

Meet the Leading Voice of Maritime Canada’s “Ocean Economy”