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Articles tagged “destination marketing organizations”

Tourism

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination Marketers Must Evolve in 2022 in These 5 Areas

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Tourism

Visit Mexico to Tout Digital Wallet as Unofficial Loyalty Program

It's not obvious the world needs another payment method. But a points-based loyalty program tied to the new debit card may give Visit Mexico a tool to steer travelers to suppliers and locations that most need visitors. The idea is intriguing.

Visit Mexico to Tout Digital Wallet as Unofficial Loyalty Program

Tourism

Tourism Marketing Is Evolving Quickly With These New Priorities

Developing more innovative and stable sources of funding remains critical for this important, expanded destination management role to succeed. Some DMOs are on it, but many more continue to rely primarily on hotel bed taxes. Is the rapid return of travel dampening the sense of urgency?

Tourism Marketing Is Evolving Quickly With These New Priorities

Tourism

Destinations Put Aside Old Rivalries With New Combined Marketing

This new "friends not rivals" approach to marketing destinations might just get more traction from today's changed traveler.

Destinations Put Aside Old Rivalries With New Combined Marketing
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Tourism

Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery

The pandemic showed destination marketing organizations the importance of user-generated content — specifically visual stories — to engage audiences in a changing world. Here, we look at how destinations can take advantage of this powerful new method of storytelling.

Executive Q&A: CrowdRiff CEO on How Collaboration and Visual Storytelling Is Fueling Destination Recovery
Free Read

SkiftX

Houston’s New Attractions Are Equipping It for the Return of In-Person Meetings

A proactive stance throughout the pandemic has landed Houston with a bumper H2 2021 of in-person events, a suite of new attractions, and high hopes for the future of meetings and conventions in the city.

Houston’s New Attractions Are Equipping It for the Return of In-Person Meetings

Tourism

Visit Britain CEO Optimistic on a Vaccine-Driven Summer Travel Rebound

If rapid vaccinations stay on track, the head of Britain's tourism arm expects a brighter summer ahead, including pent-up demand for Bridgerton tours. But the recovery for inbound international travel will be slower.

Visit Britain CEO Optimistic on a Vaccine-Driven Summer Travel Rebound

Tourism

A Funding Crisis at Destinations Spurs New Tourism Marketing Models

Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

A Funding Crisis at Destinations Spurs New Tourism Marketing Models