Delta and Etihad Are Road Testing the Future of Airline Fares and Loyalty
Photo Credit: Economy class on Delta Delta Air Lines
Skift Take
Soon, your tickets to Cancun may come with nothing more than a seat and a barf bag.
With a new series of fare structures that Delta and Etihad Airways are pioneering, the stakes of booking an airplane ticket are about to get higher.
The crux of the changes coming forth has to do with the manner in which fare classes are structured. Right now, any time a consumer books an airplane ticket they're funneled into a "fare class," a set of constraints that govern the value and flexibility of a ticket. "F" on American Airlines, for example, is "Full fare first class," which is pretty straightforw
