Delta’s Award Seat Sales Are the Silver Lining to its Loyalty Program
Photo Credit: Delta Air Lines
Skift Take
Any deal at 10,000 miles is better than no deal at 10,000 miles.
If nothing else, Delta's loyalty program certainly is creative.
SkyMiles has been taking a lot of heat over the last few years as it transitions away from a distance-based program and towards one fueled by ticket revenue. Along the way, the program cut rewards for budget travelers, increased the cost of upgrades, removed their award chart and effectively minimized the va
