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Articles tagged “data”

EventMB

How One Standard for Data Collection Could Change the Event Industry

2 years ago
How One Standard for Data Collection Could Change the Event Industry
Free Read

Online Travel

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

Amperity + Skift | 2 years ago

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

EventMB

Informa Turns Ambitions to Growing Through Event Data

2 years ago
Informa Turns Ambitions to Growing Through Event Data
Free Read

Online Travel

4 Data-First Imperatives to Guide Travel Brands’ Recovery

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

Publicis Sapient + Skift | 2 years ago

4 Data-First Imperatives to Guide Travel Brands’ Recovery

Hotels

8 Takeaways on How Airbnb Lost Hosts During the Pandemic

Airbnb sees recruiting new hosts as vital to its future growth but it hasn't reversed a significant decline in its ranks. Macroeconomic trends will likely reverse the trend, but the competition to win hearts and listings is getting intense.

Dennis Schaal, Skift | 2 years ago

8 Takeaways on How Airbnb Lost Hosts During the Pandemic
Free Read

Hotels

Executive Q&A: What Hotels Need to Know About Data Security for 2021

With so much valuable customer information being processed each day, hotels are prime targets for data breaches. It’s vital that they stay abreast of how they can protect their guests as data security evolves and technologies and threats change.

Shiji Group + Skift | 2 years ago

Executive Q&A: What Hotels Need to Know About Data Security for 2021

Online Travel

Expedia CEO Shrugs Off Google’s New Data Tools as Competitive Threat

Given Google's global market clout, none of its product introductions and activities should be dismissed. But Expedia's CEO Peter Kern got feisty and made a good point that Expedia has transaction data, which can be more useful for hotels and tourism boards, than mere search data. Unless Google ups its booking game, and then all bets are off.

Dennis Schaal, Skift | 2 years ago

Expedia CEO Shrugs Off Google’s New Data Tools as Competitive Threat

Tourism

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.

Dennis Schaal, Skift | 2 years ago

Free Read

Online Travel

New Skift Webinar: Digital Transformation and Understanding Today’s Traveler

In this webinar, Salesforce and The Travel Corporation discuss the evolution of digital transformation, how it applies to businesses today, and why the right use of data is imperative to truly understanding today’s traveler.

Salesforce + Skift | 3 years ago

New Skift Webinar: Digital Transformation and Understanding Today’s Traveler
Free Read

Online Travel

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now

The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying close attention to these shifts to stay relevant and maintain trust in today’s challenging environment.

Publicis Sapient + Skift | 3 years ago

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now