Articles tagged “data analytics”

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Infare, a Denmark-based provider of airfare data and analysis software, has been acquired. 

In this video from Skift Aviation Forum 2022, we hear from Alex Mans, founder and CEO, FLYR Labs, about how airline innovation is advancing using AI and deep learning to overhaul legacy practices, aiming to optimize customer engagement and maximize business performance.

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership. 

The soul of the hospitality business will always lie in its ability to connect human beings. By understanding how to use technology as a tool to serve that purpose, the industry will set itself up to survive now and thrive in the years to come.

While the hotel industry is increasingly optimistic about travel’s rebound, significant hurdles remain. This report provides a comprehensive look at the challenges, opportunities, and immediate next steps hoteliers can take to increase sales through digital marketing.

A new research report shows how travel brands can build a customer data strategy that ensures they’ve identified the right customers and are collecting the right data, managing it in the right way, and activating it at the right time — with the speed and agility they need to provide real-time, personalized customer experiences increasingly in demand from today’s travelers.

This deal reflects a broader trend of hotel operators and owners seeking tools to analyze their data. The old way of using a mess of spreadsheets became unmanageable during the labor crunch.

Cloud technology has revolutionized how hospitality brands can run efficient, cost-effective operations on a global scale. Centralized, intelligent systems provide data and insights to inform day-to-day decisions, giving people more power to predict and adjust their operations with the speed and agility that today’s volatile market demands.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.