Articles tagged “data analytics”

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Airlines

Skift Aviation Forum Video: Driving Airline Innovation With Artificial Intelligence

In this video from Skift Aviation Forum 2022, we hear from Alex Mans, founder and CEO, FLYR Labs, about how airline innovation is advancing using AI and deep learning to overhaul legacy practices, aiming to optimize customer engagement and maximize business performance.

Skift Aviation Forum Video: Driving Airline Innovation With Artificial Intelligence

News Blog

Ad Software Company Clinch Expands Into Travel Industry Via Sojern Tie-Up

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership.  Clinch, headquartered in New York City, said this week that it had started a “new relationship” with Nebraska-based Sojern.  Clinch’s so-called “flight control” software suite is meant to help advertisers more easily build data-driven, personalized ad…

Hotels

OTA Insight Buys Kriya as Hotel Owners Seek Data Analytics

This deal reflects a broader trend of hotel operators and owners seeking tools to analyze their data. The old way of using a mess of spreadsheets became unmanageable during the labor crunch.

OTA Insight Buys Kriya as Hotel Owners Seek Data Analytics
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Hotels

How Hospitality Brands Can Scale Operations and Get Back to Growth, at the Right Cost

Cloud technology has revolutionized how hospitality brands can run efficient, cost-effective operations on a global scale. Centralized, intelligent systems provide data and insights to inform day-to-day decisions, giving people more power to predict and adjust their operations with the speed and agility that today’s volatile market demands.

How Hospitality Brands Can Scale Operations and Get Back to Growth, at the Right Cost
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Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Tourism

Travel Brands Getting the Biggest Boost From U.S. Stimulus Check Spending

New U.S. spending data suggests that some brands, such as Enterprise, Vrbo, and JetBlue, had a better first half of 2021 than their rivals. The travel industry as a whole should be grateful for the U.S. federal stimulus checks to consumers.

Travel Brands Getting the Biggest Boost From U.S. Stimulus Check Spending
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Online Travel

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge
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Online Travel

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience
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Airlines

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry

In search of a competitive edge, price transparency, and the ability to offer better service to their customers, travel agencies find value in indisputable data provided by aggregators such as Airlines Reporting Corporation (ARC).

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry
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Airlines

Using the Power of Integrated Systems to Drive Next-Level Personalization

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

Using the Power of Integrated Systems to Drive Next-Level Personalization