Articles tagged “data analytics”

New U.S. spending data suggests that some brands, such as Enterprise, Vrbo, and JetBlue, had a better first half of 2021 than their rivals. The travel industry as a whole should be grateful for the U.S. federal stimulus checks to consumers.

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

In search of a competitive edge, price transparency, and the ability to offer better service to their customers, travel agencies find value in indisputable data provided by aggregators such as Airlines Reporting Corporation (ARC).

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.

The hospitality industry is rich with guest & marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key…