Articles tagged “customer experience”

Online Travel

Tripadvisor Plus' New Text Service Lacks the Human Touch

Tripadvisor's travel-planning help by text for Tripadvisor Plus subscribers plays to the company's strengths — user reviews and a global roster of hotels, restaurants and things to do listings. It really can't compete, though, with a real travel agent who has visited the destination and knows the hotel general manager personally.
Hotels

Series Round-Up: Reimagining the Future of the Hotel Tech Stack

Skift and Shiji Group look at the future of the hotel tech stack, how digital solutions and automation will fuel enterprise hospitality operations, and what this means for operators, employees, and the customer experience.
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Hotels

New Report: Back to Hospitality — Getting Smarter and More Profitable In a Post-Covid World

2021 is shaping up as a critical year for hospitality recovery and reinvention as countries around the world start to reopen to tourism. In this new report, Skift and Oracle Hospitality present the results of a 2021 global research study exploring business strategies, guest needs, and emerging technologies hotels will use to accelerate their recovery.
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Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.
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Online Travel

4 Data-First Imperatives to Guide Travel Brands’ Recovery

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.
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Airlines

How Singapore Airlines Uses Tech to Transform Each Step of the Traveler Journey

Technology has proven to be a valuable friend to airlines in the Covid-19 era. As they reimagine every aspect of the travel experience to make trips as safe as possible for passengers and employees, digital solutions, for everything from booking to in-flight entertainment, have become vital.
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Hotels

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty

In this Skift Loyalty and Subscription Summit video, Chris Anderson, Professor at Cornell University, and Geoffrey Ryskamp, Global Head of Hospitality, Travel & Leisure at Medallia, discuss findings from new research and offer tips on how to leverage post-stay engagement as part of the customer retention cycle.
Airlines

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.
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